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Advertising on the Internet

Advertising on Intelligent Traveller (India's Leading B2B Travel News Portal) – Why?
Advertising on Intelligent Traveller (India's Leading B2B Travel News Portal) – How & What?
Keeping track of your ads.
Advertising on the Internet

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1.
What are the benefits of advertising on the web?
Internet online advertising offers a unique package. It is reaches out to a large, global market, based on what market demographics you wish to target. The internet has a rapidly growing audience and unmatched tools to track it. It is cost effective and scalable.
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How will this benefit my business?
Everyone is in business to do more and better business. You have another effective medium to service your existing clients – an extension of your office on the internet. You instantly reach a larger national or worldwide market. Your communication could be seen by millions of people 24 hours a day, seven days a week, 365 days a year! It is cost effective. You save on printing and mailing costs for catalogs and brochures, since they would be available for on the internet for browsing or downloading by the customer. You save on time and money for sales & distribution.
 
3.
Why should I advertise on Intelligent Traveller (India's Leading B2B Travel News Portal)?
Travel is amongst the most surfed categories on the net. Intelligent Traveller (India's Leading B2B Travel News Portal) is positioned to be India's most influential travel trade newsletter with an aim to be the premier online source for global travel services and products, travel news and destination information. It serves as an interactive platform and a first point of search for all internet travel users. If your company provides products or services in the travel, tourism hospitality and related industries and / or if every traveler is your "Targeted Market Segment", then Intelligent Traveller (India's Leading B2B Travel News Portal) is the medium to reach this segment almost exclusively.
 
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Who visits the Intelligent Traveller (India's Leading B2B Travel News Portal) website?
All Travel Industry Professionals – worldwide.
Travel Businesses in all categories.
 
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How does Intelligent Traveller (India's Leading B2B Travel News Portal) build its user base?
Through major public domain marketing and sales initiatives online and offline. Promotions, through the site, at trade shows, and listings on most Internet search engines.
 
6.
Advertising on Intelligent Traveller (India's Leading B2B Travel News Portal) – How & What?
What are the ways to advertise on Intelligent Traveller (India's Leading B2B Travel News Portal)?
On Intelligent Traveller (India's Leading B2B Travel News Portal) we give you the opportunity to choose what best suits your brand and market-reach goals : Banner advertising, Special Promotions, Newsletters & E-Mail Shots, Classified Ads etc. These can be customized to dovetail with your offline campaigns as well
 
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What is an ad banner?
An ad banner is an advertisement on the Site in a pre-defined area. This could link onto an advertiser's website. Banners are the most common type of Web advertisement, and they come in a wide variety of sizes.
 
8.
What sizes of banner ads are available? Banner Specifications .
We support the IAB/CASIE standards for banner ads throughout our site, Click here for Banner Specification. These include pixel sizes of 468 x 60 and fixed size banners. The 468 x 60 pixel size banner ads are usually located at the top of our pages. The fixed size banner ads are usually located in the right or left columns of our pages.
 
9.
What graphics formats / artworks does Intelligent Traveller (India's Leading B2B Travel News Portal) accept?
We support the IAB/CASIE standards for banner ads throughout our site, Click here for Banner Specification. These include pixel sizes of 468 x 60 and fixed size banners. The 468 x 60 pixel size banner ads are usually located at the top of our pages. The fixed size banner ads are usually located in the right or left columns of our pages.
 
10.
Who creates the ad banners?
All ad banners are created by you / your advertising agency. If need be, Intelligent Traveller (India's Leading B2B Travel News Portal) creative team can also create the banner design for you at an additional cost.
 
11.
What will my banner look like?
Your banner will be displayed exactly the way you design it.
   
12.
Must I have a website in order to use your banner ad program?
If you have an existing website, you can hyperlink your ad banner to it. If you do not have the website, you can include the information you want the viewer to see, directly in the banner within the space specifications.
   
13.
Can you link to a banner on my site that I can change at will?
You cannot change the banner ad which is running on Intelligent Traveller (India's Leading B2B Travel News Portal). This can link to a banner on your website which you may or may not change.
   
14.
Please explain terms like URL, click, CPM?
URL means Uniform Resource Locator. All this means is the unique Web 'address' of the Web page or other resource the user is trying to access.
CLICK: Meaning the click of the mouse button used to move from one Web page to another. By clicking on a banner ad or button, the user is taken from the Web page to whatever Web location (URL) the client has chosen to link the ad to.
CPM is an acronym for Cost Per Thousand page impressions, a pricing model based on the number of banner ad impressions shown.
   
15.
What is a page impression? What is an ad impression?
Page impressions, or page views:
The number of times a Web page is clicked on to and viewed by a user. When a user types in a URL using a Web browser, or clicks on a link, he gets connected to that page. This counts as a single page impression, sometimes called page view or page request.

Ad impressions, or ad views:
The number of times a banner ad is viewed by a user. In some cases the number of ad impressions is equal to the number of page impressions from Web page, but in others, the ad position on the Web page may be shared by two or more ads in rotation.
   
16.
What is a click rate of any banner-advertising program?
The click rate of any banner ad is dependent on many variables, including type of company, brand recognition, product, product offering, the creativity of the ad banner itself, and the freshness of the ad banner.
   
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As an advertiser, how do I know if my banner ad is appropriate?
If the creative that you want served on our website is not meeting with the size, format or creative specifications, we shall contact you immediately.
   
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How would running multiple banners help my business?
Good question. Many advertisers find it productive to have 1 "standard" banner that you run year long, and have another banner that you display to reflect current specials, sales, and new items.
   
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Do you offer banner rotation for the banner model of advertising on Intelligent Traveller (India's Leading B2B Travel News Portal)?
At this time, we do not offer banner ad rotation, so your can only display one ad creative for a certain number of paid impressions.
   
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How interactive can the banner ads be?
The banner ads can be animated; Any animation may run for only 7 seconds and then stop, or may continue to run only if there is a 2 second pause between cycles.
   
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What is the minimum number of impressions that an advertiser needs to buy in order to advertise via banners?
There are 2 types of banners that Intelligent Traveller (India's Leading B2B Travel News Portal) uses for its banner ad campaign. The banner size option depends solely on the category/pages chosen for advertising. For ROS banners (usually the 468x60 size) the minimum ad buy is 25,000 impressions. The fixed space banners have a minimum ad buy of 2 weeks.
   
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Does Intelligent Traveller (India's Leading B2B Travel News Portal) accept advertising on an exclusive basis?
We do not offer or accept exclusive advertising contracts. However, we do provide exclusive sponsorship of specific categories, for limited time periods.
   
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What is sponsorship?
Sponsorship of specific content areas allows an advertiser to display a logo and/or banner for a predetermined period of time regardless of number of page impressions or clicks generated. Sponsorships are ideal for branding marketing strategies.
   
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What are the types of sponsorship advertising offered on Intelligent Traveller (India's Leading B2B Travel News Portal)?
Please refer to Featured link Sponshorship for all details.
   
25.
What are the submission deadlines for advertising materials on Intelligent Traveller (India's Leading B2B Travel News Portal)?
Intelligent Traveller (India's Leading B2B Travel News Portal) must receive all Advertising material at least seven business days prior to the scheduled date of publication for material made available electronically, or five business days prior to the scheduled date of publication for hard-copy dispatched by post.
   
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What are the terms of payment for advertising on Intelligent Traveller (India's Leading B2B Travel News Portal)?
Any advertising campaign order on Intelligent Traveller (India's Leading B2B Travel News Portal) will be considered a "ready-to-release" order only on complete payment for that particular campaign. Do refer to the Payment Proceedures.
   
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Does Intelligent Traveller (India's Leading B2B Travel News Portal) support a cancellation policy for advertising on its site?
No, once you have blocked advertising space and time and paid for the same, while the advertisements can be stopped, the payment is non-refundable.
   
28.
Who should I contact for assistance on advertising on Intelligent Traveller (India's Leading B2B Travel News Portal)?
Email us at adsales@candidindia.com for more details or call Manager-Advertising, at +91-11-22619498.
   
29.
Will I be contacted for renewal?
No, you will not be contacted when your ad run expires. If, however, you desire to extend your campaign, please contact us at adsales@candidindia.com.
   
30.
What is your view on consumer privacy?
We take consumer privacy very seriously. Please see our Terms & Conditions and Privacy Policy for details.
   
31.
How can I check the creative that is being served on Intelligent Traveller (India's Leading B2B Travel News Portal) as per my advertising campaign?
Once you advertise with Intelligent Traveller (India's Leading B2B Travel News Portal), you will be able to keep track of all those creatives (both banner ads as wells as logos used for sponsorship), at that time.
   
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How can I track my ad spend?
This is very important for anyone wishing to advertise. Our software tracks and provides you with advertising statistics. We will track all click throughs and give you a personal page where you will see your ratio of impressions to click throughs. Simply divide the click throughs by your cost and you have your cost per click through. The more click throughs the lower your cost; compare this to other services which charge you on a per click through basis!
   
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What is a click rate of any banner-advertising program? Is my ad really working?
The click rate of any banner ad is dependent on many variables, including the creativity and appeal of the ad banner itself, product, product offering, type of company and brand recognition.
One users experience may differ from another's due to the ISP service used, the network, and the load. All of these factors may affect performance. Intelligent Traveller (India's Leading B2B Travel News Portal) does not guarantee click-throughs, we charge only for banner ad impressions in any particular banner ad campaign.
   
34.
How often do you share ad reports?
Your reporting statistics URL will be live 24 hours after you receive the email, although there will be no reporting data in it until after your ad run begins. All advertisers will have reporting by calendar month and broadcast week, updated every Wednesday. Advertisers will also have the option of adding daily reports to their campaign if requested.
   
35.
How many views of my banner do I receive?
You will receive "all" of the views from the activity on your pages on which you have bought advertising. As an advertiser, you can click onto ad monitor on the Advertise with Us page.
   
36.
How will the online reports benefit my advertising campaign?

You will receive reports back on number of impressions given, click through rates and other information that you can use in understanding and managing your campaign.

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